In 2019, nine different brands in Brazil were accused of using illegal advertisement for chocolate egg products aimed at children during the Easter season. According to the report, leading the list is brand D'elicce, with 14 products with abusing advertisement. Arcor and Kinder are second and third on the same ranking, with ten and eight chocolate products respectively.
Number of chocolate Easter eggs with illegal advertisement practices in Brazil in 2019, by brand
Only considering Easter eggs aimed at a child audience
Supplementary notes
According to the source, the illegal practices observed include the use of child language, special effects and excessive colors, children's programs characters or presenters, cartoons or animations, and offers with collectible gifts or appeals to children.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Instituto Brasileiro de Defesa do Consumidor. (May 15, 2019). Number of chocolate Easter eggs with illegal advertisement practices in Brazil in 2019, by brand [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1103631/easter-eggs-abusing-advertisement-brazil/
Instituto Brasileiro de Defesa do Consumidor. "Number of chocolate Easter eggs with illegal advertisement practices in Brazil in 2019, by brand." Chart. May 15, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1103631/easter-eggs-abusing-advertisement-brazil/
Instituto Brasileiro de Defesa do Consumidor. (2019). Number of chocolate Easter eggs with illegal advertisement practices in Brazil in 2019, by brand. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1103631/easter-eggs-abusing-advertisement-brazil/
Instituto Brasileiro de Defesa do Consumidor. "Number of Chocolate Easter Eggs with Illegal Advertisement Practices in Brazil in 2019, by Brand." Statista, Statista Inc., 15 May 2019, https://www.statista.com/statistics/1103631/easter-eggs-abusing-advertisement-brazil/
Instituto Brasileiro de Defesa do Consumidor, Number of chocolate Easter eggs with illegal advertisement practices in Brazil in 2019, by brand Statista, https://www.statista.com/statistics/1103631/easter-eggs-abusing-advertisement-brazil/ (last visited December 22, 2024)
Number of chocolate Easter eggs with illegal advertisement practices in Brazil in 2019, by brand [Graph], Instituto Brasileiro de Defesa do Consumidor, May 15, 2019. [Online]. Available: https://www.statista.com/statistics/1103631/easter-eggs-abusing-advertisement-brazil/
