In 2023, around 40 percent of DINKs in Germany shopped online multiple times a year, while around 15 percent did so once a month. Only 9.8 percent of them did not shop online.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
DINKs (double income no kids) in Germany in 2023, by online shopping frequency
Characteristic
DINKs (double income no kids)
German population
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Information on general population: Base: German-speaking population aged 14 years and older in private households at the place of their main residence in the Federal Republic of Germany
Information on total sample: 2023: 23,524 respondents, projection to 70.08 million people.
Information on target group: "DINKS - double income no kids" (married or in a marriage-like relationship in a two-person household; two earners; employed full-time and no children): 2023: 3,308 respondents, projection to 8.95 million people.
Further information on methodology can be found here.
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IfD Allensbach. (June 19, 2023). DINKs (double income no kids) in Germany in 2023, by online shopping frequency [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1103535/dinks-by-online-shopping-frequency-germany/
IfD Allensbach. "DINKs (double income no kids) in Germany in 2023, by online shopping frequency." Chart. June 19, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1103535/dinks-by-online-shopping-frequency-germany/
IfD Allensbach. (2023). DINKs (double income no kids) in Germany in 2023, by online shopping frequency. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1103535/dinks-by-online-shopping-frequency-germany/
IfD Allensbach. "Dinks (Double Income No Kids) in Germany in 2023, by Online Shopping Frequency." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1103535/dinks-by-online-shopping-frequency-germany/
IfD Allensbach, DINKs (double income no kids) in Germany in 2023, by online shopping frequency Statista, https://www.statista.com/statistics/1103535/dinks-by-online-shopping-frequency-germany/ (last visited July 23, 2024)
DINKs (double income no kids) in Germany in 2023, by online shopping frequency [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1103535/dinks-by-online-shopping-frequency-germany/