Most B2B purchases in the manufacturing industry are still made offline. A survey conducted in 2020 showed that 80 percent of manufacturers purchased products by contacting a sales representative or an account manager, while digital channels like online marketplaces and webshops were preferred by 17 and 31 percent of manufacturers, respectively.
Main channels of B2B purchases according to worldwide manufacturers as of 2020
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Copperberg. (April 26, 2020). Main channels of B2B purchases according to worldwide manufacturers as of 2020 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1103345/b2b-purchases-in-manufactuing-industry-by-channel/
Copperberg. "Main channels of B2B purchases according to worldwide manufacturers as of 2020." Chart. April 26, 2020. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1103345/b2b-purchases-in-manufactuing-industry-by-channel/
Copperberg. (2020). Main channels of B2B purchases according to worldwide manufacturers as of 2020. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1103345/b2b-purchases-in-manufactuing-industry-by-channel/
Copperberg. "Main Channels of B2b Purchases According to Worldwide Manufacturers as of 2020." Statista, Statista Inc., 26 Apr 2020, https://www.statista.com/statistics/1103345/b2b-purchases-in-manufactuing-industry-by-channel/
Copperberg, Main channels of B2B purchases according to worldwide manufacturers as of 2020 Statista, https://www.statista.com/statistics/1103345/b2b-purchases-in-manufactuing-industry-by-channel/ (last visited December 19, 2024)
Main channels of B2B purchases according to worldwide manufacturers as of 2020 [Graph], Copperberg, April 26, 2020. [Online]. Available: https://www.statista.com/statistics/1103345/b2b-purchases-in-manufactuing-industry-by-channel/
