Growth of leading online retail categories during the holiday season in the U.S. 2020

Published by
Stephanie Chevalier,
Feb 15, 2023
The top-gaining e-commerce category in the United States during the 2020 holiday shopping season was grocery and beverages, with sales up 216 percent over the previous year. Health, fitness, and nutrition ranked second with an increase in online sales of close to 116 percent.

Growth rate of leading e-commerce retail categories during the holiday season in the United States in 2020

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Release date

January 2021

Region

United States

Survey time period

2020 vs. 2019*

Special properties

represents activity on Rakuten Intelligence's platform, broader industry metrics may vary

Supplementary notes

* Based on orders made between September 30, 2019 - December 29, 2019, and September 28, 2020 - January 5, 2021.

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Statistics on " Holiday season e-commerce in the United States "

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Overview

6

Online retailers

5

Consumption

8

Devices and social media

6

Further related statistics

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