As of 2019, the leading high street fashion brand in the United Kingdom (UK) according to Buzz score was Primark, with a score of 6.5. This was followed by Marks & Spencer and Next, with respective scores of 6.3 and 6.2. That same year, research found that 23 percent of individuals owned clothing from low-cost brands, such as Primark and Matalan, while just over a fifth owned clothing from medium-cost brands, like Mark & Spencer, Next, and GAP, at 22 percent.
* YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2019 All Buzz scores listed have been rounded to a single decimal place.
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YouGov. (December 25, 2019). Leading high street fashion brands ranked by Buzz score in the United Kingdom (UK) from January to December 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1103204/leading-high-street-fashion-by-buzz-score-in-the-united-kingdom/
YouGov. "Leading high street fashion brands ranked by Buzz score in the United Kingdom (UK) from January to December 2019." Chart. December 25, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1103204/leading-high-street-fashion-by-buzz-score-in-the-united-kingdom/
YouGov. (2019). Leading high street fashion brands ranked by Buzz score in the United Kingdom (UK) from January to December 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1103204/leading-high-street-fashion-by-buzz-score-in-the-united-kingdom/
YouGov. "Leading High Street Fashion Brands Ranked by Buzz Score in The United Kingdom (Uk) from January to December 2019." Statista, Statista Inc., 25 Dec 2019, https://www.statista.com/statistics/1103204/leading-high-street-fashion-by-buzz-score-in-the-united-kingdom/
YouGov, Leading high street fashion brands ranked by Buzz score in the United Kingdom (UK) from January to December 2019 Statista, https://www.statista.com/statistics/1103204/leading-high-street-fashion-by-buzz-score-in-the-united-kingdom/ (last visited December 21, 2024)
Leading high street fashion brands ranked by Buzz score in the United Kingdom (UK) from January to December 2019 [Graph], YouGov, December 25, 2019. [Online]. Available: https://www.statista.com/statistics/1103204/leading-high-street-fashion-by-buzz-score-in-the-united-kingdom/