Ranking of social networks with the best organic reach for companies in France 2019

The graph shows a ranking of the most performing social networks in terms of organic reach, according to French community managers in 2019. Organic reach is a metric used in social media marketing that shows the number of unique accounts that have seen a post or piece of content on a social media platform. It excludes the use of any paid promotional tools. The community and social media managers (42 percent) declared that they got the best organic results on Facebook. Instagram held its second place, named by 31 percent. LinkedIn (17 percent) was on the podium at the expense of Twitter: it was the most effective platform for only six percent of community managers.