After the decision made by Instagram to hide the number of likes on its posts, influencers and social media users have been discussing on the impact that such choice might cause. In order to find it out, the number of Instagram interactions concerning the most popular categories on the social network was analyzed before and after the removal of likes. Surprisingly, the sectors fashion and beauty registered an increase in the number of likes, growing by 6.33 percent and 3.2 percent, respectively. By contrast, a decrease of about 1,700 likes was recorded for the category Accessories. The food sector experienced a negative trend, too.
Engagement on Instagram before and after likes removal in Italy in 2019, by sector and number of interactions*
Characteristic
May 15 to July 15
September 25 to November 25
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Buzzoole. (January 24, 2020). Engagement on Instagram before and after likes removal in Italy in 2019, by sector and number of interactions* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1103070/effects-of-instagram-removing-likes-in-italy/
Buzzoole. "Engagement on Instagram before and after likes removal in Italy in 2019, by sector and number of interactions*." Chart. January 24, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1103070/effects-of-instagram-removing-likes-in-italy/
Buzzoole. (2020). Engagement on Instagram before and after likes removal in Italy in 2019, by sector and number of interactions*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1103070/effects-of-instagram-removing-likes-in-italy/
Buzzoole. "Engagement on Instagram before and after Likes Removal in Italy in 2019, by Sector and Number of Interactions*." Statista, Statista Inc., 24 Jan 2020, https://www.statista.com/statistics/1103070/effects-of-instagram-removing-likes-in-italy/
Buzzoole, Engagement on Instagram before and after likes removal in Italy in 2019, by sector and number of interactions* Statista, https://www.statista.com/statistics/1103070/effects-of-instagram-removing-likes-in-italy/ (last visited July 22, 2024)
Engagement on Instagram before and after likes removal in Italy in 2019, by sector and number of interactions* [Graph], Buzzoole, January 24, 2020. [Online]. Available: https://www.statista.com/statistics/1103070/effects-of-instagram-removing-likes-in-italy/
