In 2020, almost 53 percent of German DINKs searched for information about vacation and travel, while 33 percent researched cooking and cooking recipes. The figures are based on a survey conducted in Germany in 2020.
DINKs (double income no kids) compared to the general population in Germany in 2020, by topic interest and information searches in the last 12 months
Information on general population: Base: German-speaking population aged 14 years and older in private households at the place of their main residence in the Federal Republic of Germany
Information on total sample: 2020: 23,191 respondents, projection to 70.63 million people.
Information on target group: "DINKS - double income no kids" (married or in a marriage-like relationship in a two-person household; two earners; employed full-time and no children): 2020: 3,101 respondents, projection to 8.62 million people.
Further information on methodology can be found here.
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IfD Allensbach. (July 14, 2020). DINKs (double income no kids) compared to the general population in Germany in 2020, by topic interest and information searches in the last 12 months [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1102871/dinks-by-topic-and-information-searches-germany/
IfD Allensbach. "DINKs (double income no kids) compared to the general population in Germany in 2020, by topic interest and information searches in the last 12 months." Chart. July 14, 2020. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1102871/dinks-by-topic-and-information-searches-germany/
IfD Allensbach. (2020). DINKs (double income no kids) compared to the general population in Germany in 2020, by topic interest and information searches in the last 12 months. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1102871/dinks-by-topic-and-information-searches-germany/
IfD Allensbach. "Dinks (Double Income No Kids) Compared to The General Population in Germany in 2020, by Topic Interest and Information Searches in The Last 12 Months." Statista, Statista Inc., 14 Jul 2020, https://www.statista.com/statistics/1102871/dinks-by-topic-and-information-searches-germany/
IfD Allensbach, DINKs (double income no kids) compared to the general population in Germany in 2020, by topic interest and information searches in the last 12 months Statista, https://www.statista.com/statistics/1102871/dinks-by-topic-and-information-searches-germany/ (last visited November 19, 2024)
DINKs (double income no kids) compared to the general population in Germany in 2020, by topic interest and information searches in the last 12 months [Graph], IfD Allensbach, July 14, 2020. [Online]. Available: https://www.statista.com/statistics/1102871/dinks-by-topic-and-information-searches-germany/
