Attitudes towards TV ads in the U.S. 2019, by audience type

Published by
Michele Majidi,
Jan 5, 2023
During an early 2019 study of attitudes towards TV advertising in the United States, it was found that more than half of linear TV audiences in the country stopped paying attention to ads as soon as hey came on during a TV show. However, 21 percent of respondents from this group also said they didn't skip ads that were relevant to them. The same was true for 25 percent of SVoD subscribers and 19 percent of all consumers on average.

Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type

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Release date

January 2020

Region

United States

Survey time period

Q1 2019

Number of respondents

1,000 respondents

Supplementary notes

Question: "Thinking about adverts, please indicate which of the following apply to you?"

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Statistics on " TV advertising in the United States "

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Overview

6

Leading advertisers

5

Online and connected TV

7

Free ad-supported streaming TV (FAST)

5

Consumer attitudes

8

Further related statistics

1

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