During an early 2019 study of attitudes towards TV advertising in the United States, it was found that more than half of linear TV audiences in the country stopped paying attention to ads as soon as hey came on during a TV show. However, 21 percent of respondents from this group also said they didn't skip ads that were relevant to them. The same was true for 25 percent of SVoD subscribers and 19 percent of all consumers on average.
Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type
Characteristic
All consumers
Linear TV viewers
SVOD subscribers
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MIDiA Research. (January 22, 2020). Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1102780/audience-attitudes-towards-tv-ads-us/
MIDiA Research. "Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type." Chart. January 22, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1102780/audience-attitudes-towards-tv-ads-us/
MIDiA Research. (2020). Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1102780/audience-attitudes-towards-tv-ads-us/
MIDiA Research. "Attitude towards Tv Advertising in The United States as of 1st Quarter 2019, by Audience Type." Statista, Statista Inc., 22 Jan 2020, https://www.statista.com/statistics/1102780/audience-attitudes-towards-tv-ads-us/
MIDiA Research, Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type Statista, https://www.statista.com/statistics/1102780/audience-attitudes-towards-tv-ads-us/ (last visited September 01, 2024)
Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type [Graph], MIDiA Research, January 22, 2020. [Online]. Available: https://www.statista.com/statistics/1102780/audience-attitudes-towards-tv-ads-us/