During an early 2019 study of attitudes towards TV advertising in the United States, it was found that more than half of linear TV audiences in the country stopped paying attention to ads as soon as hey came on during a TV show. However, 21 percent of respondents from this group also said they didn't skip ads that were relevant to them. The same was true for 25 percent of SVoD subscribers and 19 percent of all consumers on average.
Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type
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Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type
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MIDiA Research. (January 22, 2020). Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1102780/audience-attitudes-towards-tv-ads-us/
MIDiA Research. "Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type." Chart. January 22, 2020. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1102780/audience-attitudes-towards-tv-ads-us/
MIDiA Research. (2020). Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1102780/audience-attitudes-towards-tv-ads-us/
MIDiA Research. "Attitude towards Tv Advertising in The United States as of 1st Quarter 2019, by Audience Type." Statista, Statista Inc., 22 Jan 2020, https://www.statista.com/statistics/1102780/audience-attitudes-towards-tv-ads-us/
MIDiA Research, Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type Statista, https://www.statista.com/statistics/1102780/audience-attitudes-towards-tv-ads-us/ (last visited April 27, 2025)
Attitude towards TV advertising in the United States as of 1st quarter 2019, by audience type [Graph], MIDiA Research, January 22, 2020. [Online]. Available: https://www.statista.com/statistics/1102780/audience-attitudes-towards-tv-ads-us/
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