Most effective ad formats on YouTube worldwide 2019

Published by Statista Research Department, Jan 10, 2023
During a mid-2019 survey among global marketing professionals, it was found that pre-roll skippable ads on YouTube were considered the most effective ad format on the platform according to 29 percent of respondents. Non-skippable ads were viewed as effective by seven percent of marketers participating in the study.

Most effective advertising formats on YouTube according to marketing professionals worldwide as of May 2019

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Release date

March 2020

Region

Worldwide

Survey time period

May 2019

Supplementary notes

*One percent or less responded with this category.
The source did not provide information on the sample number.

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Overview

8

Marketing usage

7

Engagement rates

6

Competitors

5

Audience

6

Further related statistics

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Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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