Consumers' attitude towards cruelty-free and vegan fashion in Italy 2019
In a survey conducted in Italy in 2019, 16 percent of respondents stated that they would like to buy cruelty-free and vegan fashion. Additionally, seven percent of interviewees declared they already purchased according to these criteria.
In a further survey from the same year, 21 percent of respondents affirmed that they had reduced their clothing purchase for ethical reasons.
In a further survey from the same year, 21 percent of respondents affirmed that they had reduced their clothing purchase for ethical reasons.
