During a late 2023 survey carried out among marketing professionals worldwide, 90 percent of respondents stated they used videos on YouTube for marketing purposes. Facebook was the second-most commonly named platform, mentioned by 86 percent of respondents. TikTok was used by 69 percent of interviewed marketers.
Video platforms used for marketing purposes worldwide in 2023
The survey was carried out among 967 marketing professionals and online consumers. The data presented in the data set in based only on the answer of the marketing professionals. However, the source does not provide a separate number for marketing professionals only. Exact date of survey not provided by source, only "late 2023."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Wyzowl. (January 9, 2024). Video platforms used for marketing purposes worldwide in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. "Video platforms used for marketing purposes worldwide in 2023." Chart. January 9, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. (2024). Video platforms used for marketing purposes worldwide in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl. "Video Platforms Used for Marketing Purposes Worldwide in 2023." Statista, Statista Inc., 9 Jan 2024, https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
Wyzowl, Video platforms used for marketing purposes worldwide in 2023 Statista, https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/ (last visited November 21, 2024)
Video platforms used for marketing purposes worldwide in 2023 [Graph], Wyzowl, January 9, 2024. [Online]. Available: https://www.statista.com/statistics/1101966/video-platforms-marketing-worldwide/
