The sales share of discounters reached a total of 23 percent in 2017. The European market (19 countries) saw a stagnation of the market share of soft discounters in the years leading up to 2017, while hard discounters such as Aldi could expand their share of sales on the market. These sales were generated in over 42 thousand stores.
Market share of discounters in selected* European countries from 2014 to 2017
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Market share of discounters in selected* European countries from 2014 to 2017
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Nielsen. (September 3, 2019). Market share of discounters in selected* European countries from 2014 to 2017 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1101923/europe-sales-share-of-discounter/
Nielsen. "Market share of discounters in selected* European countries from 2014 to 2017." Chart. September 3, 2019. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1101923/europe-sales-share-of-discounter/
Nielsen. (2019). Market share of discounters in selected* European countries from 2014 to 2017. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1101923/europe-sales-share-of-discounter/
Nielsen. "Market Share of Discounters in Selected* European Countries from 2014 to 2017." Statista, Statista Inc., 3 Sep 2019, https://www.statista.com/statistics/1101923/europe-sales-share-of-discounter/
Nielsen, Market share of discounters in selected* European countries from 2014 to 2017 Statista, https://www.statista.com/statistics/1101923/europe-sales-share-of-discounter/ (last visited March 15, 2025)
Market share of discounters in selected* European countries from 2014 to 2017 [Graph], Nielsen, September 3, 2019. [Online]. Available: https://www.statista.com/statistics/1101923/europe-sales-share-of-discounter/
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