Number of customers at selected digital banks in Latin America 2024
Nubank reached a significant milestone in May 2024, surpassing 100 million customers and solidifying its position as the leading neobank in Latin America. The Brazilian digital bank far outpaced its competitors, with PicPay following at 36 million users and Banco Inter at 33 million. Neon and C6 Bank rounded out the top five, each with approximately 30 million users in 2024.