Block - the company that took over Square - spent 180 million USD less on advertising in 2023 than in the previous year. The change marked the first decline in ad spend since perhaps 2016 and comes after years growth in, especially 2017 and 2020 - two years that proved important for cryptocurrency. The company focuses on the crypto market, and saw its growth decline as the digital tokens faced increasing criticism by the end of 2022.
Total advertising expenses of Block, formerly Square, from 2014 to 2023
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Statista, & U.S. Securities and Exchange Commission. (August 1, 2024). Total advertising expenses of Block, formerly Square, from 2014 to 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1101508/annual-square-advertising-expenses/
Statista, und U.S. Securities and Exchange Commission. "Total advertising expenses of Block, formerly Square, from 2014 to 2023." Chart. August 1, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1101508/annual-square-advertising-expenses/
Statista, U.S. Securities and Exchange Commission. (2024). Total advertising expenses of Block, formerly Square, from 2014 to 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1101508/annual-square-advertising-expenses/
Statista, and U.S. Securities and Exchange Commission. "Total Advertising Expenses of Block, Formerly Square, from 2014 to 2023." Statista, Statista Inc., 1 Aug 2024, https://www.statista.com/statistics/1101508/annual-square-advertising-expenses/
Statista & U.S. Securities and Exchange Commission, Total advertising expenses of Block, formerly Square, from 2014 to 2023 Statista, https://www.statista.com/statistics/1101508/annual-square-advertising-expenses/ (last visited December 21, 2024)
Total advertising expenses of Block, formerly Square, from 2014 to 2023 [Graph], Statista, & U.S. Securities and Exchange Commission, August 1, 2024. [Online]. Available: https://www.statista.com/statistics/1101508/annual-square-advertising-expenses/
