ROPO effect when choosing cinema in Poland 2023

Published by Małgorzata Puzio, Jan 23, 2024
Over half of the respondents in Poland in 2023 did not search for information about the cinema on the Internet (ROPO effect) before choosing which cinema to go to. Three in 10 Poles used the internet to check the information before going to the cinema.

Did you look for information on the internet before choosing which cinema you will go to?

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Release date

January 2024

Region

Poland

Survey time period

August to September 2023

Number of respondents

7,010 respondents

Method of interview

Online survey

Supplementary notes

Date of access is a date of release

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