Most popular products on the National Online Shopping Day Indonesia 2019

Published by Hanadian Nurhayati-Wolff, Nov 9, 2024
According to a survey conducted in Indonesia in 2019, 53 percent of the respondents stated that they bought electronics and its accessories on the National Online Shopping Day (Hari belanja online nasional/Harbolnas), making it as the most popular product purchased on the day. December 12th is known as Harbolnas and is considered to be the largest e-commerce shopping event in Indonesia. This event has been taking place since 2012 and is expected to have an impact on the Indonesian e-commerce penetration in the near future.

Most popular products that were purchased on the National Online Shopping Day (Hari Belanja Online Nasional/Harbolnas) among respondents in Indonesia in 2019

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Release date

December 2019

Region

Indonesia

Survey time period

December 13 to December 14, 2019

Number of respondents

1,113 respondents

Age group

15-39 years

Method of interview

Online survey

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