The use of social media among Italian companies to promote themselves and their products appeared not to be equally spread. While 82.8 percent of businesses in the accommodation sector used social media with this purpose, only 31 percent of firms in the energy and water utilities developed the company's image and the reputation of their products through social media platforms.
Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Istat. (March 3, 2020). Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
Istat. "Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector." Chart. March 3, 2020. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
Istat. (2020). Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
Istat. "Share of Companies Using Social Media to Develop The Enterprise's Image or Their Products in Italy in 2019, by Sector." Statista, Statista Inc., 3 Mar 2020, https://www.statista.com/statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
Istat, Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector Statista, https://www.statista.com/statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/ (last visited November 03, 2024)
Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector [Graph], Istat, March 3, 2020. [Online]. Available: https://www.statista.com/statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
