The use of social media among Italian companies to promote themselves and their products appeared not to be equally spread. While 82.8 percent of businesses in the accommodation sector used social media with this purpose, only 31 percent of firms in the energy and water utilities developed the company's image and the reputation of their products through social media platforms.
Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector
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Istat. (March 3, 2020). Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
Istat. "Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector." Chart. March 3, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
Istat. (2020). Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
Istat. "Share of Companies Using Social Media to Develop The Enterprise's Image or Their Products in Italy in 2019, by Sector." Statista, Statista Inc., 3 Mar 2020, https://www.statista.com/statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
Istat, Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector Statista, https://www.statista.com/statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/ (last visited December 03, 2024)
Share of companies using social media to develop the enterprise's image or their products in Italy in 2019, by sector [Graph], Istat, March 3, 2020. [Online]. Available: https://www.statista.com/statistics/1101299/share-of-companies-using-social-media-for-brand-image-in-italy/
