According to a survey conducted by Rakuten Insight, about 50 percent of respondents aged 55 years old and above stated that they were unsure of buying a smart speaker while only 19 percent of respondents aged 16 to 24 years old stated they would buy one. In the same survey, about 66 percent said that they would not purchase a smart speaker because it was too expensive.
Intentions for purchasing smart speakers among consumers in the Philippines as of December 2019, by age group
Original question: do you intend to purchase a smart speaker in the next 6 months?
The survey was conducted among
375 respondents aged 16 to 24 years,
839 respondents aged 25 to 34 years,
634 respondents aged 35 to 44 years,
229 respondents aged 45 to 54 years and
143 respondents aged 55 years and older.
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Rakuten Insight. (February 12, 2020). Intentions for purchasing smart speakers among consumers in the Philippines as of December 2019, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1101004/philippines-purchase-intentions-for-smart-speakers-by-age-group/
Rakuten Insight. "Intentions for purchasing smart speakers among consumers in the Philippines as of December 2019, by age group." Chart. February 12, 2020. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1101004/philippines-purchase-intentions-for-smart-speakers-by-age-group/
Rakuten Insight. (2020). Intentions for purchasing smart speakers among consumers in the Philippines as of December 2019, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1101004/philippines-purchase-intentions-for-smart-speakers-by-age-group/
Rakuten Insight. "Intentions for Purchasing Smart Speakers among Consumers in The Philippines as of December 2019, by Age Group." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1101004/philippines-purchase-intentions-for-smart-speakers-by-age-group/
Rakuten Insight, Intentions for purchasing smart speakers among consumers in the Philippines as of December 2019, by age group Statista, https://www.statista.com/statistics/1101004/philippines-purchase-intentions-for-smart-speakers-by-age-group/ (last visited December 30, 2024)
Intentions for purchasing smart speakers among consumers in the Philippines as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1101004/philippines-purchase-intentions-for-smart-speakers-by-age-group/
