Social media: distribution of South African audiences 2024, by age and gender

Published by
Natalie Cowling,
Feb 23, 2024

As of January 2024, women in the age group of 25 to 34 years accounted for 15.8 percent of social media users in South Africa. This was higher compared to 14.9 percent for men in the same age bracket. Female young adults aged 13 to 17 years also accounted for 15.8 percent of social media audiences in South Africa. In all age groups, the share of women users was higher (except individuals between 35 and 44).

Distribution of social media users in South Africa as of January 2024, by age group and gender

CharacteristicFemaleMale
18-24 15.8% 15.1%
25-34 15.8% 14.9%
35-44 9.9% 10.1%
45-54 4.3% 4.3%
55-64 2.3% 1.8%
65+ 2.9% 2.6%
Showing entries 1 to 6 (6 entries in total)
Created with Highcharts 7.2.2Percentage of users15.8%15.8%15.8%15.8%9.9%9.9%4.3%4.3%2.3%2.3%2.9%2.9%15.1%15.1%14.9%14.9%10.1%10.1%4.3%4.3%1.8%1.8%2.6%2.6%FemaleMale18-2425-3435-4445-5455-6465+
0%2.5%5%7.5%10%12.5%15%17.5%

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Release date

February 2024

Region

South Africa

Survey time period

January 2024

Age group

13 years and older

Special properties

based on addressable ad audience

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