During a 2023 survey, large business-to-consumer (B2C) advertisers from the United States and Canada were asked about social platform where they saw the best return on ad spend. According to the results, 48 percent of respondents said that YouTube produced the best ROAS for them, and 35 percent said the same about Instagram.
Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (March 1, 2023). Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts. "Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023." Chart. March 1, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts. (2023). Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts. "Social Media Platforms with Highest Return on Advertising Spending (Roas) According to B2c Advertisers in The United States and Canada as of February 2023." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts, Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023 Statista, https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/ (last visited December 18, 2024)
Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023 [Graph], MarketingCharts, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
