During a 2023 survey, large business-to-consumer (B2C) advertisers from the United States and Canada were asked about social platform where they saw the best return on ad spend. According to the results, 48 percent of respondents said that YouTube produced the best ROAS for them, and 35 percent said the same about Instagram.
Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023
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Share of respondents
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MarketingCharts. (March 1, 2023). Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts. "Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023." Chart. March 1, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts. (2023). Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts. "Social Media Platforms with Highest Return on Advertising Spending (Roas) According to B2c Advertisers in The United States and Canada as of February 2023." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/
MarketingCharts, Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023 Statista, https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/ (last visited July 22, 2024)
Social media platforms with highest return on advertising spending (ROAS) according to B2C advertisers in the United States and Canada as of February 2023 [Graph], MarketingCharts, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1100903/us-retail-marketers-roas-social-media-ads-platform/