In 2023, social video app TikTok had approximately 102 million users in the United States. This figure is projected to increase by over five percent year-over-year, reaching 107.8 million users in 2024. TikTok is one of the fastest-growing social media apps in the United States and especially popular with younger digital audiences.
Number of TikTok users in the United States from 2023 to 2027
(in millions)
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eMarketer. (August 21, 2023). Number of TikTok users in the United States from 2023 to 2027 (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1100836/number-of-us-tiktok-users/
eMarketer. "Number of TikTok users in the United States from 2023 to 2027 (in millions)." Chart. August 21, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1100836/number-of-us-tiktok-users/
eMarketer. (2023). Number of TikTok users in the United States from 2023 to 2027 (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1100836/number-of-us-tiktok-users/
eMarketer. "Number of Tiktok Users in The United States from 2023 to 2027 (in Millions)." Statista, Statista Inc., 21 Aug 2023, https://www.statista.com/statistics/1100836/number-of-us-tiktok-users/
eMarketer, Number of TikTok users in the United States from 2023 to 2027 (in millions) Statista, https://www.statista.com/statistics/1100836/number-of-us-tiktok-users/ (last visited November 21, 2024)
Number of TikTok users in the United States from 2023 to 2027 (in millions) [Graph], eMarketer, August 21, 2023. [Online]. Available: https://www.statista.com/statistics/1100836/number-of-us-tiktok-users/