According to a survey conducted by Rakuten Insight in the Philippines, the 75 percent of respondents aged 16 to 24 years stated that reducing the price to make smart speakers more affordable would convince them to buy a smart speaker. In the same survey, about 66 percent said that they would not purchase a smart speaker because it was too expensive.
Motivations for purchasing smart speakers among consumers in the Philippines as of December 2019, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Original question: what would convince you to buy smart speakers? Choose up to two answers. (for those who do not own smart speakers)
The survey was conducted among
375 respondents aged 16 to 24 years,
839 respondents aged 25 to 34 years,
634 respondents aged 35 to 44 years,
229 respondents aged 45 to 54 years and
143 respondents aged 55 years and older.
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Rakuten Insight. (February 12, 2020). Motivations for purchasing smart speakers among consumers in the Philippines as of December 2019, by age group [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1100770/philippines-main-motivations-for-buying-smart-speakers-by-age-group/
Rakuten Insight. "Motivations for purchasing smart speakers among consumers in the Philippines as of December 2019, by age group." Chart. February 12, 2020. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1100770/philippines-main-motivations-for-buying-smart-speakers-by-age-group/
Rakuten Insight. (2020). Motivations for purchasing smart speakers among consumers in the Philippines as of December 2019, by age group. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1100770/philippines-main-motivations-for-buying-smart-speakers-by-age-group/
Rakuten Insight. "Motivations for Purchasing Smart Speakers among Consumers in The Philippines as of December 2019, by Age Group." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1100770/philippines-main-motivations-for-buying-smart-speakers-by-age-group/
Rakuten Insight, Motivations for purchasing smart speakers among consumers in the Philippines as of December 2019, by age group Statista, https://www.statista.com/statistics/1100770/philippines-main-motivations-for-buying-smart-speakers-by-age-group/ (last visited July 03, 2024)
Motivations for purchasing smart speakers among consumers in the Philippines as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1100770/philippines-main-motivations-for-buying-smart-speakers-by-age-group/