Branding video outstream was the largest segment of digital video advertising spending in Russia in 2022. Over 14 billion Russian rubles were spent on this type of ads in that year, 35 percent less than in the previous year. All segments of digital video advertising saw a decrease in expenditure in 2022 relative to 2021.
Digital video advertising spending in Russia from 2021 to 2022, by type
(in billion Russian rubles)
Characteristic
Branding video instream
Branding video outstream
Performance video instream
Performance video outstream
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Interactive Advertising Development Association (Russia). (March 29, 2023). Digital video advertising spending in Russia from 2021 to 2022, by type (in billion Russian rubles) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1100737/russia-digital-video-ad-spend-by-type/
Interactive Advertising Development Association (Russia). "Digital video advertising spending in Russia from 2021 to 2022, by type (in billion Russian rubles)." Chart. March 29, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1100737/russia-digital-video-ad-spend-by-type/
Interactive Advertising Development Association (Russia). (2023). Digital video advertising spending in Russia from 2021 to 2022, by type (in billion Russian rubles). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1100737/russia-digital-video-ad-spend-by-type/
Interactive Advertising Development Association (Russia). "Digital Video Advertising Spending in Russia from 2021 to 2022, by Type (in Billion Russian Rubles)." Statista, Statista Inc., 29 Mar 2023, https://www.statista.com/statistics/1100737/russia-digital-video-ad-spend-by-type/
Interactive Advertising Development Association (Russia), Digital video advertising spending in Russia from 2021 to 2022, by type (in billion Russian rubles) Statista, https://www.statista.com/statistics/1100737/russia-digital-video-ad-spend-by-type/ (last visited July 22, 2024)
Digital video advertising spending in Russia from 2021 to 2022, by type (in billion Russian rubles) [Graph], Interactive Advertising Development Association (Russia), March 29, 2023. [Online]. Available: https://www.statista.com/statistics/1100737/russia-digital-video-ad-spend-by-type/