Influence of social media advertising in Dutch-speaking part of Belgium 2019-2020

Influence of social media advertising in Dutch-speaking part of Belgium from 2019 to 2020, by age group

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Source

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Release date

May 2021

Region

Belgium

Survey time period

September, 2019 to October, 2020

Number of respondents

1,500 respondents

Age group

16 years and older

Special properties

inhabits from Flanders, Belgium's Dutch-speaking region

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

This statement was phrased by the source as follows: "Sociale media hebben me al eens aangezet een product te kopen (bv. via een influencer, een advertentie op sociale media, een bericht van een bedrijf, ...)".

The source states that: "Digimeter provides a snapshot view of the adoption and use of media and IT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."

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