According to a study held between the third and fourth quarters of 2018, 38 percent of surveyed internet users in the APAC countries (excluding China) had an paid Apple Music subscription, compared to just 59 percent of respondents in North America. The majority of users worldwide used Apple Music for free, however the majority of North Americans had a premium account.
Share of internet users with an Apple Music subscription worldwide as of the 4th quarter of 2018, by region
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Business Insider (Markets Insider). (December 20, 2019). Share of internet users with an Apple Music subscription worldwide as of the 4th quarter of 2018, by region [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/1100716/apple-music-subscribers-worldwide-by-region/
Business Insider (Markets Insider). "Share of internet users with an Apple Music subscription worldwide as of the 4th quarter of 2018, by region." Chart. December 20, 2019. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/1100716/apple-music-subscribers-worldwide-by-region/
Business Insider (Markets Insider). (2019). Share of internet users with an Apple Music subscription worldwide as of the 4th quarter of 2018, by region. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/1100716/apple-music-subscribers-worldwide-by-region/
Business Insider (Markets Insider). "Share of Internet Users with An Apple Music Subscription Worldwide as of The 4th Quarter of 2018, by Region." Statista, Statista Inc., 20 Dec 2019, https://www.statista.com/statistics/1100716/apple-music-subscribers-worldwide-by-region/
Business Insider (Markets Insider), Share of internet users with an Apple Music subscription worldwide as of the 4th quarter of 2018, by region Statista, https://www.statista.com/statistics/1100716/apple-music-subscribers-worldwide-by-region/ (last visited March 11, 2025)
Share of internet users with an Apple Music subscription worldwide as of the 4th quarter of 2018, by region [Graph], Business Insider (Markets Insider), December 20, 2019. [Online]. Available: https://www.statista.com/statistics/1100716/apple-music-subscribers-worldwide-by-region/
