According to a survey conducted by Rakuten Insight, about 67 percent of respondents aged between 25 to 34 years old in the Philippines stated that they wanted a device to control their smart appliances remotely. In the same survey, 30 percent of the surveyed male respondents said they owned a smart device.
Influencing factors for purchasing smart speakers in the Philippines as of December 2019, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Original question: what are the factors that influenced your purchase of a smart speaker? Choose up to three answers. (only for those who own a smart speaker)
The survey was conducted among
156 respondents aged 16 to 24 years,
369 respondents aged 25 to 34 years,
246 respondents aged 35 to 44 years,
65 respondents aged 45 to 54 years and
37 respondents aged 55 years and older.
Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (February 12, 2020). Influencing factors for purchasing smart speakers in the Philippines as of December 2019, by age group [Graph]. In Statista. Retrieved July 16, 2024, from https://www.statista.com/statistics/1100670/philippines-reasons-for-purchasing-smart-speakers-by-age-group/
Rakuten Insight. "Influencing factors for purchasing smart speakers in the Philippines as of December 2019, by age group." Chart. February 12, 2020. Statista. Accessed July 16, 2024. https://www.statista.com/statistics/1100670/philippines-reasons-for-purchasing-smart-speakers-by-age-group/
Rakuten Insight. (2020). Influencing factors for purchasing smart speakers in the Philippines as of December 2019, by age group. Statista. Statista Inc.. Accessed: July 16, 2024. https://www.statista.com/statistics/1100670/philippines-reasons-for-purchasing-smart-speakers-by-age-group/
Rakuten Insight. "Influencing Factors for Purchasing Smart Speakers in The Philippines as of December 2019, by Age Group." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1100670/philippines-reasons-for-purchasing-smart-speakers-by-age-group/
Rakuten Insight, Influencing factors for purchasing smart speakers in the Philippines as of December 2019, by age group Statista, https://www.statista.com/statistics/1100670/philippines-reasons-for-purchasing-smart-speakers-by-age-group/ (last visited July 16, 2024)
Influencing factors for purchasing smart speakers in the Philippines as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1100670/philippines-reasons-for-purchasing-smart-speakers-by-age-group/
