According to a survey conducted by Rakuten Insight, the majority of the surveyed respondents among all age groups stated owning a Samsung Galaxy Home smart speaker. In contrast, only one percent of the surveyed respondents belonging to 25 to 34 years age group said owning a Tmall Genie smart speaker.
Share of consumers owning branded smart speakers in the Philippines as of December 2019, by age group
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Share of consumers owning branded smart speakers in the Philippines as of December 2019, by age group
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Original question: which smart speaker brand do you own? (only for those who own a smart speaker)
The survey was conducted among
156 respondents aged 16 to 24 years,
369 respondents aged 25 to 34 years,
246 respondents aged 35 to 44 years,
65 respondents aged 45 to 54 years and
37 respondents aged 55 years and older.
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Rakuten Insight. (February 12, 2020). Share of consumers owning branded smart speakers in the Philippines as of December 2019, by age group [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/1100592/philippines-ownership-of-smart-speaker-brands-by-age-group/
Rakuten Insight. "Share of consumers owning branded smart speakers in the Philippines as of December 2019, by age group." Chart. February 12, 2020. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/1100592/philippines-ownership-of-smart-speaker-brands-by-age-group/
Rakuten Insight. (2020). Share of consumers owning branded smart speakers in the Philippines as of December 2019, by age group. Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/1100592/philippines-ownership-of-smart-speaker-brands-by-age-group/
Rakuten Insight. "Share of Consumers Owning Branded Smart Speakers in The Philippines as of December 2019, by Age Group." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1100592/philippines-ownership-of-smart-speaker-brands-by-age-group/
Rakuten Insight, Share of consumers owning branded smart speakers in the Philippines as of December 2019, by age group Statista, https://www.statista.com/statistics/1100592/philippines-ownership-of-smart-speaker-brands-by-age-group/ (last visited March 14, 2025)
Share of consumers owning branded smart speakers in the Philippines as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1100592/philippines-ownership-of-smart-speaker-brands-by-age-group/
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