Use of social media in purchase process in Poland 2020-2021

Published by
Adriana Sas,
Apr 10, 2024
Social media accompanied consumers in Poland throughout the purchase process in 2021. Consumers most often used social media to look for information, and compare offers.

Use of social media in the purchasing process in Poland from 2020 to 2021

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Release date

June 2021

Region

Poland

Survey time period

2020 to 2021

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Na jakich etapach zakupu wykorzystałaś/eś media społecznościowe?

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