The use of new technologies is transforming the way that fans experience live sport, both inside and outside the stadium. During a global survey conducted in April 2023, around 68 percent of respondents stated that they had made use of regular game or player information on their smartphone while watching the game live. Meanwhile, 43 percent of fans had experienced trying on merchandise in 3D using AR.
Most common experiences using technologies while watching sports according to fans worldwide as of April 2023
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Capgemini. (June 7, 2023). Most common experiences using technologies while watching sports according to fans worldwide as of April 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1100540/sports-stadium-experience-technology/
Capgemini. "Most common experiences using technologies while watching sports according to fans worldwide as of April 2023." Chart. June 7, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1100540/sports-stadium-experience-technology/
Capgemini. (2023). Most common experiences using technologies while watching sports according to fans worldwide as of April 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1100540/sports-stadium-experience-technology/
Capgemini. "Most Common Experiences Using Technologies While Watching Sports According to Fans Worldwide as of April 2023." Statista, Statista Inc., 7 Jun 2023, https://www.statista.com/statistics/1100540/sports-stadium-experience-technology/
Capgemini, Most common experiences using technologies while watching sports according to fans worldwide as of April 2023 Statista, https://www.statista.com/statistics/1100540/sports-stadium-experience-technology/ (last visited August 25, 2024)
Most common experiences using technologies while watching sports according to fans worldwide as of April 2023 [Graph], Capgemini, June 7, 2023. [Online]. Available: https://www.statista.com/statistics/1100540/sports-stadium-experience-technology/