Purchase process in Poland 2022, by category

Published by
Adriana Sas,
Apr 10, 2024
In 2022, 76 percent of respondents in Poland made their food shopping offline. Fashion and beauty were digitized categories. Electronics products were divided into many channels, from in-store purchases to a high share of digital channels; only 10 percent of consumers have recently purchased them offline.

Purchasing process in Poland in 2022, by category

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Release date

June 2022

Region

Poland

Survey time period

April 11-22, 2022

Number of respondents

2,466 respondents

Age group

15 years and older

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original question: "Jak wyglądał proces ostatniego zakupu?"

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