Poland: VOD users 2027

Over the last two observations, the number of users is forecast to significantly increase in all segments. Especially notable is the remarkably robust growth observed in the Video Streaming (SVoD) segment as we approach the end of the forecast period. This value, reaching 0.7 million users, stands out significantly compared to the average changes, which are estimated at 0.185 million users.

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Number of video-on-demand (VOD) users in Poland from 2018 to 2027, by segment (in millions)

Characteristic	Video-on-Demand	Advertising Video-on-Demand (AVOD)	Video Streaming (SVoD)	Free ad-supported streaming TV (FAST)	Pay-per-View (TVoD)	Video Downloads (EST)
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-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Digital Media is defined as audiovisual media contents and applications that are distributed directly over the internet. This includes digital video contents (e.g. movies, series and TV shows), digital music provided as download or internet-stream as well as digital games for different devices and electronically published content such as eBooks, eMagazines or ePapers.

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