Connected TV advertising in the U.S. - statistics & facts

Key insights

CTV ad spend
24.6bn USD
Share of CTV in total ad spend
4.7%
CTV ad household reach
99%

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Overview

Advertising spending

  • Premium Statistic Digital video ad spend in the U.S. 2024, by type
  • Premium Statistic CTV ad spend in the U.S. 2019-2027
  • Premium Statistic Connected TV ad spend growth in the U.S. 2021-2027
  • Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
  • Premium Statistic CTV retail media ad spend in the U.S. 2021-2025

Market leaders

  • Premium Statistic Connected TV ad spend in the U.S. in 2023, by company
  • Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
  • Premium Statistic CTV ad views in the U.S. 2020-2022, by device

Marketer usage

  • Premium Statistic Top channels marketers planning to increase spend on in North America 2024
  • Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2024, by medium
  • Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2024
  • Premium Statistic Marketers reporting increase in sales since using CTV in North America 2023
  • Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
  • Premium Statistic Leading CTV advertising challenges in the U.S. 2023

Consumer insights

  • Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022-2023
  • Premium Statistic Top methods used to buy product/service after seeing TV ad U.S. 2023
  • Premium Statistic CTV ad fraud in the U.S. Q3 2023
  • Premium Statistic Digital video ad views in the U.S. 2020-2024, by device
  • Premium Statistic Top ad preferences of CTV users in the U.S. 2024
  • Premium Statistic Top reasons CTV users did not scan QR codes on ads in the U.S. 2023

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