Favorite company characters Japan 2021

Published by Statista Research Department, Sep 25, 2023
According to a survey conducted by the Nippon Research Center in Japan in 2021, 26 percent of the respondents liked Peko-chan and Poko-chan. The two mascots, which belong to the confectionery company Fujiya Co. Ltd., were the most popular company mascots in Japan, followed by Chiko-chan, a mascot of Japan's national broadcasting organization NHK. Chiko-chan is part of a family trivia show that was first aired by NHK in 2018.

Most popular company mascots in Japan as of December 2021

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Release date

February 2022

Region

Japan

Survey time period

November 29 to December 11, 2021

Number of respondents

1,200 respondents

Age group

15-79 years

Special properties

area and city size as well as gender and age were sampled to reflect the Japanese population; multiple answers possible

Method of interview

Questionnaire

Supplementary notes

Survey question: "Which of the given 'company characters' do you like?"

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