Most famous local characters Japan 2023

Published by Statista Research Department, Mar 7, 2024
According to a survey conducted by the Nippon Research Center in Japan from November to December 2023, 91 of the respondents recognized Funasshi, the mascot of Funasshi City, and Kumamon, the mascot of Kumamoto Prefecture. These two mascots were the most well-known local mascots in Japan. By serving as ambassadors, characters like Funasshi and Kumamon help to increase the attention for their home city or prefecture, which is thought to contribute to the stimulation of tourism and economic development.

Most recognized local mascots in Japan as of December 2023

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Release date

January 2024

Region

Japan

Survey time period

November 30 to December 13, 2023

Number of respondents

1,200 respondents

Age group

15-79 years

Special properties

area and city size as well as gender and age were sampled to reflect the Japanese population; multiple answers possible

Method of interview

Omnibus survey

Supplementary notes

Survey question: "Which of the following 'local characters' do you know? Please tell us about all the characters that you know."

The characters displayed here are the ten best-known characters of the given local characters.

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