According to a survey conducted by the Nippon Research Center in Japan from November to December 2023, 91 of the respondents recognized Funasshi, the mascot of Funasshi City, and Kumamon, the mascot of Kumamoto Prefecture. These two mascots were the most well-known local mascots in Japan. By serving as ambassadors, characters like Funasshi and Kumamon help to increase the attention for their home city or prefecture, which is thought to contribute to the stimulation of tourism and economic development.
Most recognized local mascots in Japan as of December 2023
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NRC. (January 19, 2024). Most recognized local mascots in Japan as of December 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1100056/japan-most-recognized-local-mascots/
NRC. "Most recognized local mascots in Japan as of December 2023." Chart. January 19, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1100056/japan-most-recognized-local-mascots/
NRC. (2024). Most recognized local mascots in Japan as of December 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1100056/japan-most-recognized-local-mascots/
NRC. "Most Recognized Local Mascots in Japan as of December 2023." Statista, Statista Inc., 19 Jan 2024, https://www.statista.com/statistics/1100056/japan-most-recognized-local-mascots/
NRC, Most recognized local mascots in Japan as of December 2023 Statista, https://www.statista.com/statistics/1100056/japan-most-recognized-local-mascots/ (last visited November 21, 2024)
Most recognized local mascots in Japan as of December 2023 [Graph], NRC, January 19, 2024. [Online]. Available: https://www.statista.com/statistics/1100056/japan-most-recognized-local-mascots/