According to a survey conducted by the Nippon Research Center in Japan from November to December 2023, 91 of the respondents recognized Funasshi, the mascot of Funasshi City, and Kumamon, the mascot of Kumamoto Prefecture. These two mascots were the most well-known local mascots in Japan. By serving as ambassadors, characters like Funasshi and Kumamon help to increase the attention for their home city or prefecture, which is thought to contribute to the stimulation of tourism and economic development.
Most recognized local mascots in Japan as of December 2023
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NRC. (January 19, 2024). Most recognized local mascots in Japan as of December 2023 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1100056/japan-most-recognized-local-mascots/
NRC. "Most recognized local mascots in Japan as of December 2023." Chart. January 19, 2024. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1100056/japan-most-recognized-local-mascots/
NRC. (2024). Most recognized local mascots in Japan as of December 2023. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1100056/japan-most-recognized-local-mascots/
NRC. "Most Recognized Local Mascots in Japan as of December 2023." Statista, Statista Inc., 19 Jan 2024, https://www.statista.com/statistics/1100056/japan-most-recognized-local-mascots/
NRC, Most recognized local mascots in Japan as of December 2023 Statista, https://www.statista.com/statistics/1100056/japan-most-recognized-local-mascots/ (last visited December 25, 2024)
Most recognized local mascots in Japan as of December 2023 [Graph], NRC, January 19, 2024. [Online]. Available: https://www.statista.com/statistics/1100056/japan-most-recognized-local-mascots/