In late 2019 an analysis of 50 content-focused Alexa sites using display advertising revealed that all of the publishers in the sample had an ads.txt file. Taboola was the top direct seller used by analyzed sites, as it was listed in 15 percent of the ads.txt files. Google followed, having been mentioned in seven percent of those files.
Leading direct sellers disclosed by publisher sites in their ads.txt files worldwide in 4th quarter 2019
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Share of ads.txt files
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The source provides the following information on their methodology:
"We reviewed the top 500 Alexa sites and shortlisted 50 content-focused sites ("sample") that use display advertising to generate revenue.
We also filtered out non-English sites to maintain consistency in sample.
The resulting top 50 global publisher sites were analyzed to create this report.
We conducted multiple automated and manual checks to uncover insights about their technology stack and monetization strategies.
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AdPushup. (February 25, 2020). Leading direct sellers disclosed by publisher sites in their ads.txt files worldwide in 4th quarter 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1100032/leading-direct-sellers-listed-in-publisher-adstxt-files/
AdPushup. "Leading direct sellers disclosed by publisher sites in their ads.txt files worldwide in 4th quarter 2019." Chart. February 25, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1100032/leading-direct-sellers-listed-in-publisher-adstxt-files/
AdPushup. (2020). Leading direct sellers disclosed by publisher sites in their ads.txt files worldwide in 4th quarter 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1100032/leading-direct-sellers-listed-in-publisher-adstxt-files/
AdPushup. "Leading Direct Sellers Disclosed by Publisher Sites in Their Ads.Txt Files Worldwide in 4th Quarter 2019." Statista, Statista Inc., 25 Feb 2020, https://www.statista.com/statistics/1100032/leading-direct-sellers-listed-in-publisher-adstxt-files/
AdPushup, Leading direct sellers disclosed by publisher sites in their ads.txt files worldwide in 4th quarter 2019 Statista, https://www.statista.com/statistics/1100032/leading-direct-sellers-listed-in-publisher-adstxt-files/ (last visited July 22, 2024)
Leading direct sellers disclosed by publisher sites in their ads.txt files worldwide in 4th quarter 2019 [Graph], AdPushup, February 25, 2020. [Online]. Available: https://www.statista.com/statistics/1100032/leading-direct-sellers-listed-in-publisher-adstxt-files/