In late 2019 an analysis of 50 content-focused Alexa sites using display advertising revealed that all of the publishers in the sample had an ads.txt file. Taboola was the top direct seller used by analyzed sites, as it was listed in 15 percent of the ads.txt files. Google followed, having been mentioned in seven percent of those files.
Leading direct sellers disclosed by publisher sites in their ads.txt files worldwide in 4th quarter 2019
The source provides the following information on their methodology:
"We reviewed the top 500 Alexa sites and shortlisted 50 content-focused sites ("sample") that use display advertising to generate revenue.
We also filtered out non-English sites to maintain consistency in sample.
The resulting top 50 global publisher sites were analyzed to create this report.
We conducted multiple automated and manual checks to uncover insights about their technology stack and monetization strategies.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AdPushup. (February 25, 2020). Leading direct sellers disclosed by publisher sites in their ads.txt files worldwide in 4th quarter 2019 [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1100032/leading-direct-sellers-listed-in-publisher-adstxt-files/
AdPushup. "Leading direct sellers disclosed by publisher sites in their ads.txt files worldwide in 4th quarter 2019." Chart. February 25, 2020. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1100032/leading-direct-sellers-listed-in-publisher-adstxt-files/
AdPushup. (2020). Leading direct sellers disclosed by publisher sites in their ads.txt files worldwide in 4th quarter 2019. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1100032/leading-direct-sellers-listed-in-publisher-adstxt-files/
AdPushup. "Leading Direct Sellers Disclosed by Publisher Sites in Their Ads.Txt Files Worldwide in 4th Quarter 2019." Statista, Statista Inc., 25 Feb 2020, https://www.statista.com/statistics/1100032/leading-direct-sellers-listed-in-publisher-adstxt-files/
AdPushup, Leading direct sellers disclosed by publisher sites in their ads.txt files worldwide in 4th quarter 2019 Statista, https://www.statista.com/statistics/1100032/leading-direct-sellers-listed-in-publisher-adstxt-files/ (last visited January 02, 2025)
Leading direct sellers disclosed by publisher sites in their ads.txt files worldwide in 4th quarter 2019 [Graph], AdPushup, February 25, 2020. [Online]. Available: https://www.statista.com/statistics/1100032/leading-direct-sellers-listed-in-publisher-adstxt-files/
