During a late 2019 analysis of 50 content-focused Alexa sites using display advertising it was found that 76 percent of sites in the sample were already using header bidding as part of their ad technology stack. Header bidding a.k.a. pre-bidding or advanced bidding is a programmatic ad inventory selling technique which allows publishers to offer inventory simultaneously to multiple partners before addressing their ad servers.
Share of publisher sites using header bidding in their advertising technology stack worldwide in 4th quarter 2019
The source provides the following information on their methodology:
"We reviewed the top 500 Alexa sites and shortlisted 50 content-focused sites ("sample") that use display advertising to generate revenue.
We also filtered out non-English sites to maintain consistency in sample.
The resulting top 50 global publisher sites were analyzed to create this report.
We conducted multiple automated and manual checks to uncover insights about their technology stack and monetization strategies.
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AdPushup. (February 25, 2020). Share of publisher sites using header bidding in their advertising technology stack worldwide in 4th quarter 2019 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1100007/share-of-publishers-doing-header-bidding-world/
AdPushup. "Share of publisher sites using header bidding in their advertising technology stack worldwide in 4th quarter 2019." Chart. February 25, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1100007/share-of-publishers-doing-header-bidding-world/
AdPushup. (2020). Share of publisher sites using header bidding in their advertising technology stack worldwide in 4th quarter 2019. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1100007/share-of-publishers-doing-header-bidding-world/
AdPushup. "Share of Publisher Sites Using Header Bidding in Their Advertising Technology Stack Worldwide in 4th Quarter 2019." Statista, Statista Inc., 25 Feb 2020, https://www.statista.com/statistics/1100007/share-of-publishers-doing-header-bidding-world/
AdPushup, Share of publisher sites using header bidding in their advertising technology stack worldwide in 4th quarter 2019 Statista, https://www.statista.com/statistics/1100007/share-of-publishers-doing-header-bidding-world/ (last visited November 21, 2024)
Share of publisher sites using header bidding in their advertising technology stack worldwide in 4th quarter 2019 [Graph], AdPushup, February 25, 2020. [Online]. Available: https://www.statista.com/statistics/1100007/share-of-publishers-doing-header-bidding-world/
