In 2021, various factors were important for different shopping categories when choosing a place to buy in Poland. Trust, and a wide range of products were generally leading. Depending on which channel the customer decided to buy, different factors influenced their choice. The brick-and-mortar shop was chosen because of habit, while the online shop and social media because of the wide range of products.
Factors which influence the choice of purchase location in Poland in 2021, by channel
Characteristic
Wide range of products
Trust in the store
Unique offer
Habit
Low prices
Convinient payment methods
Good delivery and return terms
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Izba Gospodarki Elektronicznej. (June 8, 2021). Factors which influence the choice of purchase location in Poland in 2021, by channel [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1099964/poland-factors-influencing-place-of-purchase/
Izba Gospodarki Elektronicznej. "Factors which influence the choice of purchase location in Poland in 2021, by channel." Chart. June 8, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1099964/poland-factors-influencing-place-of-purchase/
Izba Gospodarki Elektronicznej. (2021). Factors which influence the choice of purchase location in Poland in 2021, by channel. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1099964/poland-factors-influencing-place-of-purchase/
Izba Gospodarki Elektronicznej. "Factors Which Influence The Choice of Purchase Location in Poland in 2021, by Channel." Statista, Statista Inc., 8 Jun 2021, https://www.statista.com/statistics/1099964/poland-factors-influencing-place-of-purchase/
Izba Gospodarki Elektronicznej, Factors which influence the choice of purchase location in Poland in 2021, by channel Statista, https://www.statista.com/statistics/1099964/poland-factors-influencing-place-of-purchase/ (last visited August 24, 2024)
Factors which influence the choice of purchase location in Poland in 2021, by channel [Graph], Izba Gospodarki Elektronicznej, June 8, 2021. [Online]. Available: https://www.statista.com/statistics/1099964/poland-factors-influencing-place-of-purchase/