Russian Instagram influencer engagement rate in 2019, by follower count

Published by Statista Research Department, Mar 3, 2020
The highest engagement rate of posts of Instagram influencers in Russia was recorded for accounts of nano-influencers with one to five thousand followers, exceeding three percent. To compare, the ER of mid-tier influencers with 20 to 100 thousand subscribers was recorded at roughly 0.8 percent.

Engagement rate (ER) of Instagram influencers in Russia as of December 2019, by number of followers*

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Release date

February 2020

Region

Russia

Survey time period

As of December 2019

Supplementary notes

* Engagement rate (ER) is an account's "likes and comments divided by the follower count."
Figures have been rounded.

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