According to a survey conducted by Rakuten Insight in December 2019, more than 60 percent of respondents aged between 25 to 34 years old would purchase smart speakers if the price would be reduced or they would become more affordable. In the same survey, more than half of respondents who did not own any smart speakers stated that they did not purchase them because they did not consider the technology to be necessary.
Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by age group
Original question: "What would convince you to buy smart speakers? Choose up to two answers."
Number of respondents:
16 to 24 years N=10
25 to 34 years N=39
35 to 44 years N=40
45 to 54 years N=56
55 years and older N=158
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Rakuten Insight. (February 12, 2020). Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1099766/japan-motivations-for-buying-smart-speakers-by-age-group/
Rakuten Insight. "Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by age group." Chart. February 12, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1099766/japan-motivations-for-buying-smart-speakers-by-age-group/
Rakuten Insight. (2020). Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1099766/japan-motivations-for-buying-smart-speakers-by-age-group/
Rakuten Insight. "Factors Which Would Motivate People to Purchase Smart Speakers in Japan as of December 2019, by Age Group." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1099766/japan-motivations-for-buying-smart-speakers-by-age-group/
Rakuten Insight, Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by age group Statista, https://www.statista.com/statistics/1099766/japan-motivations-for-buying-smart-speakers-by-age-group/ (last visited December 21, 2024)
Factors which would motivate people to purchase smart speakers in Japan as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1099766/japan-motivations-for-buying-smart-speakers-by-age-group/
