According to a survey conducted by Rakuten Insight in December 2019, approximately 46 percent of respondents in Japan would purchase smart speakers if the price would be reduced or they would become more affordable. In the same survey, more than half of respondents who did not own any smart speakers stated that they did not purchase them because they did not consider the technology to be necessary.
Factors which would motivate people to purchase smart speakers in Japan as of December 2019
Characteristic
Share of respondents
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Rakuten Insight. (February 12, 2020). Factors which would motivate people to purchase smart speakers in Japan as of December 2019 [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1099754/japan-motivations-for-buying-smart-speakers/
Rakuten Insight. "Factors which would motivate people to purchase smart speakers in Japan as of December 2019." Chart. February 12, 2020. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1099754/japan-motivations-for-buying-smart-speakers/
Rakuten Insight. (2020). Factors which would motivate people to purchase smart speakers in Japan as of December 2019. Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1099754/japan-motivations-for-buying-smart-speakers/
Rakuten Insight. "Factors Which Would Motivate People to Purchase Smart Speakers in Japan as of December 2019." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1099754/japan-motivations-for-buying-smart-speakers/
Rakuten Insight, Factors which would motivate people to purchase smart speakers in Japan as of December 2019 Statista, https://www.statista.com/statistics/1099754/japan-motivations-for-buying-smart-speakers/ (last visited July 04, 2024)
Factors which would motivate people to purchase smart speakers in Japan as of December 2019 [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1099754/japan-motivations-for-buying-smart-speakers/