According to a survey conducted by Rakuten Insight in December 2019, approximately 60 percent of male respondents in Japan did not purchase smart speakers because they considered the technology not necessary. Female respondents were more concerned than male respondents about a potential security and privacy violation caused by using smart speakers.
Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender
Characteristic
Female
Male
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Rakuten Insight. (February 12, 2020). Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/
Rakuten Insight. "Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender." Chart. February 12, 2020. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/
Rakuten Insight. (2020). Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender. Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/
Rakuten Insight. "Main Factors against The Purchase of Smart Speakers among People in Japan as of December 2019, by Gender." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/
Rakuten Insight, Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender Statista, https://www.statista.com/statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/ (last visited July 04, 2024)
Main factors against the purchase of smart speakers among people in Japan as of December 2019, by gender [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1099727/japan-main-reasons-against-buying-smart-speakers-by-gender/