Main factors for not purchasing smart speakers Japan 2019

Published by Statista Research Department, Jun 14, 2022
According to a survey conducted by Rakuten Insight in December 2019, approximately 55 percent of respondents in Japan did not purchase smart speakers because they considered the technology not necessary. Around 25 percent answered that smart speakers were too expensive to purchase.

Main factors against the purchase of smart speakers among people in Japan as of December 2019

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Release date

February 2020

Region

Japan

Survey time period

December 15 to 30, 2019

Number of respondents

303 respondents

Age group

16 years and older

Special properties

respondents who did not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: "What are the factors stopping you from purchasing a smart speaker?"

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