According to a survey conducted by Rakuten Insight in December 2019, approximately 80 percent of respondents aged between 16 to 24 years old had heard of Amazon Echo as a smart speaker brand. By comparison, no respondent in that age group was aware of Samsung Galaxy Home, while between six to 14 percent of respondents among the other age groups knew the brand name.
Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by age group
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Rakuten Insight. (February 12, 2020). Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by age group [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1099712/japan-smart-speakers-brand-awareness-by-age-group/
Rakuten Insight. "Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by age group." Chart. February 12, 2020. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1099712/japan-smart-speakers-brand-awareness-by-age-group/
Rakuten Insight. (2020). Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by age group. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1099712/japan-smart-speakers-brand-awareness-by-age-group/
Rakuten Insight. "Recognition of Smart Speaker Brands among Consumers Who Do Not Own Smart Speakers in Japan as of December 2019, by Age Group." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1099712/japan-smart-speakers-brand-awareness-by-age-group/
Rakuten Insight, Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by age group Statista, https://www.statista.com/statistics/1099712/japan-smart-speakers-brand-awareness-by-age-group/ (last visited March 13, 2025)
Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by age group [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1099712/japan-smart-speakers-brand-awareness-by-age-group/
