According to a survey conducted by Rakuten Insight in December 2019, approximately 66 percent of Japanese male respondents, who did not own any smart speakers, stated that they were aware of Amazon Echo as a smart speaker brand. One percent of female respondents had heard of the brands Sonos and Tmall Genie.
Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by gender
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Rakuten Insight. (February 12, 2020). Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by gender [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1099710/japan-smart-speakers-brand-awareness-by-gender/
Rakuten Insight. "Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by gender." Chart. February 12, 2020. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1099710/japan-smart-speakers-brand-awareness-by-gender/
Rakuten Insight. (2020). Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by gender. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1099710/japan-smart-speakers-brand-awareness-by-gender/
Rakuten Insight. "Recognition of Smart Speaker Brands among Consumers Who Do Not Own Smart Speakers in Japan as of December 2019, by Gender." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1099710/japan-smart-speakers-brand-awareness-by-gender/
Rakuten Insight, Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by gender Statista, https://www.statista.com/statistics/1099710/japan-smart-speakers-brand-awareness-by-gender/ (last visited March 13, 2025)
Recognition of smart speaker brands among consumers who do not own smart speakers in Japan as of December 2019, by gender [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1099710/japan-smart-speakers-brand-awareness-by-gender/
