Influencing factors for owning smart speakers Thailand 2023 by age

Published by Andreas Walderich, Feb 2, 2024
In a survey conducted by Rakuten in 2023 in Thailand, around 68 percent of respondents aged between 25 to 34 years old who owned a smart speaker stated that wanting to control their smart appliances remotely was the main influence for them to purchase a smart speaker. Additionally, in the same survey around 63 percent of respondents who were 16 to 24 years old also had that same reason.

Influencing factors for owning smart speakers in Thailand in 2023, by age

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Release date

January 2024

Region

Thailand

Survey time period

December 7 to 31, 2023

Number of respondents

4,732 respondents

Age group

16 years and older

Special properties

among respondents that own a smart speaker

Method of interview

Online survey

Supplementary notes

Original source question: "What are the factors that influenced your purchase of a smart speaker? Choose up to three answers."

Values have been rounded.

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