In a survey conducted by Rakuten in 2019, around 79 percent of respondents aged 55 years and over in Thailand who did not own a smart speaker stated that they had heard of the Samsung Galaxy Home smart speaker. In the same survey, the majority of respondents who did not own a smart speaker stated that a main factor against purchasing a smart speaker was that it was too expensive.
Recognition of smart speaker brands in Thailand in 2019, by age
Original source question: "Which of these smart speakers have you heard of (only for those who do not own a smart speaker)?"
There were 3,584 female and 2,493 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.
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Rakuten Insight. (February 12, 2020). Recognition of smart speaker brands in Thailand in 2019, by age [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1099675/thailand-brand-awareness-for-smart-speakers-by-age/
Rakuten Insight. "Recognition of smart speaker brands in Thailand in 2019, by age." Chart. February 12, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1099675/thailand-brand-awareness-for-smart-speakers-by-age/
Rakuten Insight. (2020). Recognition of smart speaker brands in Thailand in 2019, by age. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1099675/thailand-brand-awareness-for-smart-speakers-by-age/
Rakuten Insight. "Recognition of Smart Speaker Brands in Thailand in 2019, by Age." Statista, Statista Inc., 12 Feb 2020, https://www.statista.com/statistics/1099675/thailand-brand-awareness-for-smart-speakers-by-age/
Rakuten Insight, Recognition of smart speaker brands in Thailand in 2019, by age Statista, https://www.statista.com/statistics/1099675/thailand-brand-awareness-for-smart-speakers-by-age/ (last visited December 22, 2024)
Recognition of smart speaker brands in Thailand in 2019, by age [Graph], Rakuten Insight, February 12, 2020. [Online]. Available: https://www.statista.com/statistics/1099675/thailand-brand-awareness-for-smart-speakers-by-age/
