Mobile display advertising in Belgium, which can either be through a smartphone browser or in-app, decreased by more than half in 2018. No reason is given for this sudden decrease. There is also no information on the lack of data from before 2017, as the source did not provide this material. Total expenditure on offline advertising in Belgium was significantly bigger in 2018, with television advertising alone already reaching a value of roughly 1.7 billion euros.
Mobile display ad spending in Belgium in 2017 and 2018
(in million euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (July 1, 2019). Mobile display ad spending in Belgium in 2017 and 2018 (in million euros) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1099642/mobile-display-ad-spend-in-belgium/
IAB Europe. "Mobile display ad spending in Belgium in 2017 and 2018 (in million euros)." Chart. July 1, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1099642/mobile-display-ad-spend-in-belgium/
IAB Europe. (2019). Mobile display ad spending in Belgium in 2017 and 2018 (in million euros). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1099642/mobile-display-ad-spend-in-belgium/
IAB Europe. "Mobile Display Ad Spending in Belgium in 2017 and 2018 (in Million Euros)." Statista, Statista Inc., 1 Jul 2019, https://www.statista.com/statistics/1099642/mobile-display-ad-spend-in-belgium/
IAB Europe, Mobile display ad spending in Belgium in 2017 and 2018 (in million euros) Statista, https://www.statista.com/statistics/1099642/mobile-display-ad-spend-in-belgium/ (last visited December 30, 2024)
Mobile display ad spending in Belgium in 2017 and 2018 (in million euros) [Graph], IAB Europe, July 1, 2019. [Online]. Available: https://www.statista.com/statistics/1099642/mobile-display-ad-spend-in-belgium/