Smart speaker ownership Thailand 2023 by age

Published by Andreas Walderich, Feb 2, 2024
In a survey conducted by Rakuten in 2023, regarding whether or not respondents in Thailand owned a smart speaker, approximately 70 percent of respondents who were 45 to 54 years old did not own smart speakers. In the same survey, the majority of respondents owning a smart speaker indicated that they wanted a device for the convenience of controlling smart appliances remotely.

Ownership of smart speakers in Thailand in 2023, by age

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Release date

January 2024

Region

Thailand

Survey time period

December 7 to 31, 2023

Number of respondents

16,838 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original source question: "Do you own a smart speaker (e.g. Amazon Echo, google Home, Xiaodu..)?"

Values have been rounded.

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